Marketing Research On Airasia

Table of Contents Executive summary 1. Introduction 1. place on foodstuff 2. Environmental outline 1. External factors development PEST 1. Political factors 2. economical factors 3. Social factors 4. Technological factors 2. intimate factors using plodding 3. Stakeholder compendium 3. Strategic judgement 1. detect Airasias lasts, visions and values 2. Strategic Action Programs 4. Recommendations .. 5. refinement .. References vermiform appendix Executive summary This report is prepared with objective to scrutinise and assess the impact of external and internal factors on the community, and inspire areas for melioration in response for the company. The scope of the report includes a some environmental tools, such as SWOT, PEST and Stakeholder analysis.

SWOT analysis enables to see the gruelling positions in the market, to detect weaknesses for but converting into strong ones and Stakeholder analysis helps to determine the most important stakeholders and their influences to the companys performance. (Marketing Intelligence & Planning, 2010) 1. INTRODUCTION Everything started with a simple goal: How to free tune travel from the clutches of the elite and micturate it so impression- speak to that Now Everyone Can Fly. unneurotic with partners Dato Tony Fernandes set up Tune Air Sdn Bhd (Tune Air), an styleline holding company indeed bought everyplace AirAsia. Now, AirAsia has become one of the most thrivi ng airlines in the Southeast Asian region an! d the pioneer of low cost and no frills travel in Malaysia. AirAsia is engaged in providing air transportation service and now airline travel to over 60 destinations from hubs in Malaysia, Thailand, and Indonesia, Singapore, Hong Kong, Macau, China, India, Philippines, Brunei, Cambodia,...If you want to get a liberal essay, order it on our website: BestEssayCheap.com

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