Cooper Green Hospital and the Community Care Plan Case Study

Cooper Green Hospital and the Community Care Plan - Case Study Example Finally, the expansion of the program has to be driven by an individual other than Dr Max Michael the originator of the program. He he has neither the promotional, organizational or social skills needed to develop a team that can effectively realize the cost benefits to service providers and time and convenience benefits to CCP members. This case presents a series of key issues that, traced backwards, draw out the essential issues. The presenting issue is a lack of revenue: Start-up funds are terminating and the program is not yet self-supporting. The program is not yet self-supporting because it does not have enough paying participants. Therefore, the program needs more members, paying more membership fees to become self-supporting (or, ideally, profitable). The key issue in this case is promotional. One might be tempted to say marketing, but promotional is more accurate. Individuals to not need to be persuaded to buy membership in the Cooper Green Hospitals Community Care Plan (CCP) clinics. The problem is actually much more fundamental. They need to be made aware that the option exists. The case indicates that potential members have not made a choice not to join a CCP but rather, for the most part, were never aware that they had the option, of what the option entailed, an of what the potential benefits were. It is in this sense that the key issue is promotional. The symptoms are financial losses and low membership but the key issue is promotional: The target client group is largely unaware of the availability of the service. They lack the information necessary to say yes to CCP clinic membership. A lack of promotion is also evident on an entirely different level. The employees seem to enjoy working in the CCP environment and be motivated. However, the same cannot be said about their bureaucratic and political masters.