Media Effects Debate Theories

1. Name two theories which ar associated with the effects debate and excuse them using examples. Firstly, the inoculation model is a theory that suggests that at a time an earreach has been exposed to a real type of text edition they break immune to it and keep an eye on it as normal behaviour and argon no longish shocked by it. For example, news program programmes which repeatedly study images of abandon and murder baffle become less blow out of the water over the years to a mainstream audience, as they have seen it so many times before. This applies to a resistless audience; the re turnion to the media sh own is decided by the theory, non the audience. However, the flaws in this model are how the audiences immunity influences how they turn themselves - once you are immune to seeing such violence on television, Its unlikely that you will go forbidden and repeat that act of violence. Secondly, the cultural effects model suggests that we have set ideologies more or less certain aspects of life based on what the media has to say. It reinforces stereotypes and makes the audience (whom again, in this case, are passive) believe these stereotypes are correct.

For example, fashion magazines give the political theory that women are supposed to be debase as headspring as fashionable, and that their appearance is what counts most to be a thriving and attr expeditious woman - when in reality, this is not at exclusively necessarily true. It suggests that the audience are unequal to(p) of creating their own opinions or beliefs on things such as their appearance, and that the media creates that for them. 2. With ho! norable mention to examples, rationalize the differences between active and passive audience reception. An active audience reception suggests that the audience is more than capable of creating their own ideologies without relying and depending on the media to guide them. They explore ideas and challenge what the media has to say and act it in whatever way they want to - imperative it, sooner than the media controlling them. The uses and...If you want to get a full essay, ready it on our website: BestEssayCheap.com

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