Annotated Bibliography Of Marketing Sources

ENVIRONMENTAL ISSUES IN MARKETING NATIONAL POLLUTION streak CENTER FOR high EDUCATION An nary(prenominal)eated Bibliography of merchandiseing Sources This bibliography contains annotations for selected resource attend materials. Books and articles were annotated by Vanderbilt University research lag under the direction of colleague Professor Mark Cohen; annotations of parapraxis studies were written by their publishers. Bracketed garner indicate the corresponding subject field in the Resource List: A. Introductory Readings and Books B. Product Manufacturing and promotional material C. Attitudes, Perception, Willingness-to-Pay, and parking area Consumers D. Advertising and parkland Marketing Trends E. Strategic circumspection and How to Market Green Products F. Environmental Marketing Claims G. Voluntary sedulousness innovation and Certification Programs H. Public Relations I. Case Studies in Green Marketing For instruction on how to obtain human looking a t studies (marked with a x) and articles not normally found in your campus library, kick downstairs upon the Resource List. FTC Revisits Labeling Guides. Environment Today 6 (October 1995): 3+. [F] ternion years after implementing its advertising guidelines for environmental marketing claims, the FTC is considering revising them.

While frequently abused terms such as environmentally friendly have virtually disappeargond from use, so likewise have many truthful claims about products that offer reliable environmental benefits. Some industry concerns are mentioned. More data is provided at the FTC Website (www. ftc.gov/opp/green.htm), where detailed indus! try comments are available. [The latter is recommended for a class reading list over this brief article.] trim Issue on Green Advertising. Journal of Advertising 24, no. 2 (Summer 1995): 182. [D] The Special Issue contains both theoretic and empirical articles on environmental advertising. Many (but not all) of these are oriented towards research issues. [For annotations of especially relevant chapters, see Banerjee, Kilbourne,...If you deficiency to get a full essay, order it on our website: BestEssayCheap.com

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