Management Information Systems

Key Factors affect the intensity of the Communication study governances: An verifiable investigation Dr. Zoe Ventoura Neokosmidi capital of Greece University of economic science and Business Dr. K altogetheriopi Chazipanagiotou capital of Greece University of Economics and Business Chrisorroi Eleftheriadou MSc theme area Kapodistrian University of Athens Ioannis Neokosmidis, bailiwick Technical University of Athens, Athens, Greece ABSTRACT The purpose of this study is to investigate the variables that mildew the effectiveness of Communication Information Systems (CIS) as a shaft of light of Public Relations (PR). A survey is conducted and a questionnaire was distri provideded to 98 Greek firms of the food sector. The selected enterprises are located in Athens and social occasion Information Systems in parliamentary law to tolerate communicating activities and PR strategies. The questionnaires were statistically processed using SPSS. A human activi ty of variables that retain greater impact on the effectiveness of CIS were derived using simple regressions. Preliminary findings indicate that all the variables: system gauge, entropy quality and support service quality are positively related to CIS effectiveness. These results strongly support the look that PR managers have to invest in strengthening these detailed factors of their CIS effectiveness.

Furthermore, the results seem to elicit that all three variables that were examined influence otherwise (more or less) the certain(p) dimensions of the CIS effectiveness. INTRODUCTION In the last twenty years, the map of public dealing in conte! mporary organizations has been changed due to engineering and especially the Internet. Information has become a precious plus for enterprises leading to the use of information systems as a animal of public relations. The effectiveness of the companys Information System (IS) has become the subject of many empirical studies (McLeod and Rogers, 1985, Kotler, 1966, Proctor, 1991, Li et al., 1993, 2001), but still is questionable...If you motive to get a full essay, order it on our website: BestEssayCheap.com

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